From Tokyo to Berlin.
Uniqlo was a completely unknown brand in Germany. We were asked to help promote the brand and prepare the opening of their first flagship store in the German capital, Berlin.
We promoted Uniqlo throughout Berlin for several months before the opening, in different phases for each range of Uniqlo's products. We took the brand to people by flooding the city with all kinds of media we could get, form a simple poster to Pop-up Stores. On the last phase before the store opening, famous Berliners were invited to be part of the campaign.
It was great to work on one of the best designed brands ever and to dive into the whole design process and opening of the flagship store. A meticulous and wide design job that was extremely rewarding, not only on the opening day.
The store made record sales on its opening day.