From necessity to cult item.

Adidas’ own online shop is the only shop in the world where you get your favourite adidas products with your own design made with miAdidas. To activate the shop and this technology we decided to use not the expectable and expensive football boots but the Adilette, the classical german shower slipper, after we heard that some athletes complained that they always mix up their adilettes in the locker room, due to the basic colors they all used to come in, with no personalisation possibilities.