Content marketing campaign for the adidas shop on the Zalando online store.
Lena Gercke (german supermodel) talks about her story, her life, her travels, her training and how adidas products support her in all that. We created several stories throughout the year, each one about a specific range of products and a specific area/event of Lena's life. These stories were strongly promoted on social media, bringing a record number of buyers to the shop.