The heaviest invitation of all time.

With its towing capacity of up to 250 tons the new heavy truck Actros SLT is Mercedes-Benz’s strongest and heaviest truck. 

SLT_1SLT_1

The Actros SLT was going to be launched on a special event, attended by logistics experts. To get their interest in both the truck and the launch event, we sent out the heaviest invitation ever: a heavy stone slab, with the information text imprinted.

Copy:
"The heaviest invitation of all time.

We are looking forward to meeting you and introducing to you the new heavy truck Actros SLT.
Our exclusive event will take place between the 19th and 21st of May 2015 in Bad Urach."

Arocs_SLT_Einladung_1Arocs_SLT_Einladung_1
Arocs_SLT_Einladung_5Arocs_SLT_Einladung_5
Arocs_SLT_Einladung_6Arocs_SLT_Einladung_6